Products

As it was forbidden to brew in summer, a stronger beer – the Märzen – was brewed earlier in March. It would finally be served at the Oktoberfest, under the “Heaven of Bavaria.” We have returned once again to the age-old recipe and recreated that gloriously smooth, honey-coloured piece of history from times gone by.

Celebrate the return of fall with Sam Adams OctoberFest. Made with a superb malt blend, this beer has a deep, robust amber color and a smooth, rich, roasted sweetness. Prost!

The beer that started it all for Samuel Adams. This unmistakable, full-flavored beer sparked a movement to bring better beer to U.S. drinkers. Boston Lager illustrates our core mission to brew flavorful, complex and delicious beers. To this day it’s made using the same recipe that Jim Koch used in 1984. Boston Lager® remains our most popular beer ever made. The spiciness of Noble hops is balanced by the slight sweetness of roasted malt, followed by a smooth yet robust finish. ABV: 5% IBUs: 30 SRM: 11

This amber beer style was developed more than 200 years ago to celebrate the original Oktoberfest. The Märzen name comes from "March beer" because it was historically brewed in March, to be at peak flavor for the Oktoberfest celebration. Today this style is available year round in the US due to popular demand. This full bodied beer with its rich malt flavor and dark toffee notes, has an underlying fruitiness and masterful hop balance. It will instantly turn your own four walls into an Oktoberfest tent. Prost!