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• Hal was born in 1940 and raised in Brooklyn, New York. • His parents were both immigrants who instilled a tenacious work ethic that defined the rest of Hal’s life. • Hal got his start working in the liquor industry by spending long summers and bitter New York City winters “pounding the pavement”. • In 1986, he used his expertise to start his own company that would end up becoming one of the largest nonalcoholic beverage and snack distributors in the Northeast. • Hal was a New York character that became an institution. With a personality so bubbly and a voice that could not be silenced it was only natural that his passing inspired his sons to create a beverage in his honor. Because there’s no beverage more quintessentially New York than seltzer water, it’s telling that for a man that was truly New York born & New York made, this is the perfect fit. • Today, we invite you to raise your glass of bubbly (seltzer that is) to this husband, father, friend, mentor and trailblazer.

If you're watching your sodium intake, try our Lightly Salted Potato Chips. They are the same great chips you love with just a little less sodium.

They said it couldn’t be done—a seasoning that knocks traditional honey mustard out of the park. And so we didn’t sleep until we got the flavor just right. We’re thrilled with the result, which combines our own spicy gourmet mustard with the sweetest honey we could find. Full of zing and made with TLC, get ready to take your taste buds for a ride.