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• Hal was born in 1940 and raised in Brooklyn, New York. • His parents were both immigrants who instilled a tenacious work ethic that defined the rest of Hal’s life. • Hal got his start working in the liquor industry by spending long summers and bitter New York City winters “pounding the pavement”. • In 1986, he used his expertise to start his own company that would end up becoming one of the largest nonalcoholic beverage and snack distributors in the Northeast. • Hal was a New York character that became an institution. With a personality so bubbly and a voice that could not be silenced it was only natural that his passing inspired his sons to create a beverage in his honor. Because there’s no beverage more quintessentially New York than seltzer water, it’s telling that for a man that was truly New York born & New York made, this is the perfect fit. • Today, we invite you to raise your glass of bubbly (seltzer that is) to this husband, father, friend, mentor and trailblazer.

The chip Wise was built on is full of the irresistible, honest-to-goodness flavor that could only come from us. And after 97 years, these crispy and golden potato chips remain the favorite of true chip lovers.

With the velvety flavor of cheddar cheese and rich sour cream, you don't need any dip. But of course you can still explore new flavor combinations with your favorite dips. After all, Ridgies were made to dip.