Products

Brewed in the same high quality tradition as the original Heineken, but lighter in taste and with fewer calories and carbohydrates.

Coors Light was born in the Rocky Mountains of Colorado in 1978. And that is where the brand story begins. The Rocky Mountains reach their highest point in Colorado, where pasture-lands and tree-lined valleys of streams and lakes give way to vast ranges of snow-capped mountains. To craft its mountain cold refreshment, Coors looked to the mountains and to the power of cold. Coors Light is cold-lagered for a crisp, clean taste, cold-filtered for a brilliant, bright appearance and cold-packaged at the peak of freshness. Coors Light now applies its cold-staged brewing process throughout the country. Quite simply, Coors Light is Made to Chill.

An exceptional brew that appeals to consumers who don't want to sacrifice character for a low-calorie light beer. Masterfully developed to maintain the full flavor profile akin to our flagship Lager brand, but has only 99 calories per 12oz serving. Skillfully pairing a caramel malt flavor and mild hop character creates a beautifully rich-colored beer with deep amber highlights that finishes smooth and clean.

Athletic Lite Lime & Salt brings real citrus and a clean salt finish to a crisp, non-alcoholic brew. Light, refreshing, and perfect for whatever’s on the schedule…or not.