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Coors Light was born in the Rocky Mountains of Colorado in 1978. And that is where the brand story begins. The Rocky Mountains reach their highest point in Colorado, where pasture-lands and tree-lined valleys of streams and lakes give way to vast ranges of snow-capped mountains. To craft its mountain cold refreshment, Coors looked to the mountains and to the power of cold. Coors Light is cold-lagered for a crisp, clean taste, cold-filtered for a brilliant, bright appearance and cold-packaged at the peak of freshness. Coors Light now applies its cold-staged brewing process throughout the country. Quite simply, Coors Light is Made to Chill.

Coors Light was born in the Rocky Mountains of Colorado in 1978. And that is where the brand story begins. The Rocky Mountains reach their highest point in Colorado, where pasture-lands and tree-lined valleys of streams and lakes give way to vast ranges of snow-capped mountains. To craft its mountain cold refreshment, Coors looked to the mountains and to the power of cold. Coors Light is cold-lagered for a crisp, clean taste, cold-filtered for a brilliant, bright appearance and cold-packaged at the peak of freshness. Coors Light now applies its cold-staged brewing process throughout the country. Quite simply, Coors Light is Made to Chill.

Quality, Uncompromising and Unchanging - Frederick Miller Over 150 years ago, Frederick Miller crossed the Atlantic with brewers yeast in his pocket, determined to brew a quality beer that everyone could enjoy. In 1975, Miller Lite established the light beer category and introduced the perfect balance of lightness and flavor nationally. It's a real Pilsner, brewed to have more color and taste with only 96 calories per 12oz. Since day one, our mission has been to deliver a great-tasting American-style Lager.