Local brewery and beverage distributor raise awareness and funds for a nonprofit that assists veterans suffering from post-traumatic stress.
Saratoga Brewing and DeCrescente Distributing Company are pleased to announce the launch of their second annual coaster and pinup program to help raise awareness and funds for Saratoga WarHorse, a nonprofit organization that offers an equine assisted program to veterans struggling to adjust to life after military service.
“We received such great feedback last year that we decided to bring the program back,” said Max Oswald, General Manager of Saratoga Brewing. “Saratoga WarHorse offers a wonderful program and we could not be happier to support it. You will see a relationship here for years to come!”
Last year, Saratoga Brewery and DeCrescente Distributing raised just over $12,000 for Saratoga WarHorse through the distribution of coasters and pinups to local bars and restaurants as well as at promotional events. This year, the brew and beverage duo have upped the ante in hopes of raising $25,000 for the foundation throughout the 2016 campaign
Now through Labor Day, consumers can purchase coasters and pinups at participating locations with 100 percent of the proceeds going directly to Saratoga WarHorse. In addition, Saratoga Brewing and DeCrescente Distributing will make a separate donation to the foundation in support of this important cause.
“We are thrilled to partner with Saratoga Brewing and DeCrescente Distributing again,” said Katherine Pelham, Executive Director and President of Saratoga WarHorse. “Their commitment to WarHorse and our cause is tremendous. And for that, we are very grateful.”
The program is already off to a great start. Funds have been raised at several local events, including the Barrelhouse Derby Party and Death Wish Vodka Release Party as well as the Electric City Mayhem 4th Annual Cares Cup Hockey Tournament, which generated nearly $6,000.
On Thursday, June 23rd at 5:00pm there will be an official kickoff party at the Saratoga Brewing Tap Room located at 131 Excelsior Ave in Saratoga Springs. Representatives from Saratoga Brewing and DeCrescente Distributing will be on hand to distribute materials. The organizers of the Electric City Mayhem hockey tournament will also present a check to Saratoga WarHorse. Media and guests are invited to enjoy light appetizers and beverages plus a short presentation and photo opportunity.
For more information about the Saratoga WarHorse Foundation please visit www.saratogawarhorse.com or call (518) 886-8131.
About DeCrescente Distributing Company
DeCrescente Distributing Company is a local, family-owned business since 1948. Now in their third generation, DeCrescente services a distribution territory that includes 11 counties spanning 7,500 square miles in eastern New York and employs approximately 400 people. The beverage distributor takes great pride in employee satisfaction, customer service and community involvement. Most notably, DeCrescente has been awarded Best Places to Work in the Capital Region five years running. DeCrescente has built long-time partnerships with the following brands: MillerCoors, Boston Beer Company, Heineken, Brooklyn Brewery, Corona, Sierra Nevada, FX Matt Brewing Company, Yuengling, Guinness, Snapple, Saratoga Water, and Polar Beverages. They also distribute a unique variety of local craft beers as well as wine and spirits. Some of the local favorites include the Adirondack Brewery, Brown’s Brewing, Saratoga Brewing, Druthers Brewing, and Saratoga Courage Distillery. For more information on DeCrescente Distributing Company, please visit our website www.decrescente.com.
About Saratoga Brewing
Located in Historic Saratoga Springs NY, our team of 25 have carefully brewed and packaged handcrafted Ales and Lagers for enjoyment both locally and throughout the Northeast since 1999. We have a recently remodeled Tap Room and Company store offering samples of 20 different beers brewed right here on site and a wide selection of beer related items. Please visit www.oldesaratogabrew.com for information on our beer, upcoming events, hours, and tour times.