New Belgium Brewing, the fourth largest craft brewer in the country, will enter the Capital Region market in May 2016.
DeCrescente Distributing Company today announced it would begin distributing New Belgium Brewing brands on May 16, opening a new distribution territory in New York State.
“We are very excited that New Belgium Brewing has chosen DeCrescente Distributing as its wholesaler in the Capital Region,” said C.J. DeCrescente, president of DeCrescente Distributing Company. “New Belgium’s portfolio of award-winning beers will make a great addition to our wholesale offerings and helps us in our goal to be the craft beer distributor of choice in Upstate New York.”
The Fort Collins-based brewery opened its doors in 1991, after Jeff Lebesch and Kim Jordan took their passion of homebrewing to commercial brewing. Named in honor of Jeff’s bicycling trip through Europe, Fat Tire quickly became New Belgium’s flagship beer. As Fat Tire grew in popularity, so did the brewery. New Belgium is now the fourth-largest craft brewery and eighth-largest overall brewery in the country. New Belgium will open a second brewing facility in Asheville, N.C. on May 2. With the capacity to brew more beer, New Belgium is expecting to produce over one million barrels in 2016.
“From our standpoint, DeCrescente Distributing clearly demonstrated why they are one of the best in the business,” said East Coast Division Sales Director Rich Rush. “Their dedication to quality, customer service and their company culture align with ours. We’re very excited to be able to get our beer to the Capital Region consumer.”
New Belgium will make its Capital Region debut by offering mainstays like Fat Tire, Ranger IPA, Citradelic IPA, Rampant Imperial IPA, Heavy Melon, Glutiny Pale Ale, and Glutiny Golden Ale in a variety of draft and package options.
For more information about New Belgium Brewing, please visit www.gotbeer.com.
About DeCrescente Distributing Company
DeCrescente Distributing Company is a fourth generation beverage distributor, family owned and operated since 1948. DeCrescente takes great pride in its employees, customer service and community involvement. Most notably, DeCrescente has been awarded Best Places to Work in the Capital Region for six consecutive years while employing more than 400 people. Some of the company’s brands include MillerCoors, Boston Beer Co., Heineken, Brooklyn Brewery, Corona, Sierra Nevada, FX Matt Brewing Company, Yuengling, Guinness, Snapple, Saratoga Water, and Polar Beverages. They also distribute a unique variety of local craft beers as well as wine and spirits. Some of the local favorites include the Adirondack Brewery, Brown’s Brewing, Saratoga Brewery, Druthers Brewing, and Saratoga Courage Distillery. For more information on DeCrescente Distributing Company, please visit our website www.decrescente.com.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.